Emily the Strange
Emily the Strange is an advertising mascot character by Rob Reger for his company Cosmic Debris Etc. Inc.
History of Character and Franchise
She first appeared on a sticker distributed at concerts, record stores and skate shops to promote Cosmic Debris, the clothing line founded by artist and skateboarder Rob Reger, racecar driver Matt Reed and Nathan Carrico, who designed Emily in 1991 for Santa Cruz Skateboards in Santa Cruz, California.
Emily's Branded Stickers.
Retail Stores
Cosmic Debris has opened four Emily the Strange flagship stores to date (Taiwan, Taipei, Hong Kong and Greece), with plans to open Emily the Strange retail stores in the Americas in the next two years.
Brand Expansion
The many Brands of Emilty the Strange.
The Emily the Strange franchise has a considerable merchandising catalog, including clothing, stationery, stickers and fashion accessories. All of the products feature Emily's distinctive appearance and frequently feature one of her famous sayings like; "Get Lost," "Be All You Can't Be," and "Wish You Weren't Here".
Co-branding alliances and partnership partnerships have included Jones Soda, Gibson Guitars and Manic Panic (hair coloring, nail polishes and colorful extensions).
Publishings
Emily the Strange is published in several formats by world renowned publishers including Chronicle Books, Dark Horse Comics and, most recently, HarperCollins.
The Chronicle Books hardback graphic novellas include:
Emily the Strange (2001) Emily's Secret Book of Strange (2003) Emily's Good Nightmares (2004) Emily's Seeing is Deceiving (2006)
In 2005, the first two issues of the comic book series were released by Dark Horse Comics -- "The Boring Issue" (#1) and "The Lost Issue" (#2). "The Dark Issue" (#3) was published in 2006. The collected edition of the first three comic books (Emily the Strange: Lost, Dark, and Bored) was published in November 2006. The fourth offering, "The Rock Issue" (#4), was published in 2007. An ongoing, monthly, standard-length series has been published since March 2008.
Dark Horse comics announced the publication of The Art of Emily Volume One, the first collection of images showing the wide and inspired range of artistic styles and mediums that have been used to create the world of Emily the Strange: silk-screened vinyl skateboard stickers to custom rock-and-roll album art, large-scale psychedelic paintings, and intricate Mongolian paper cutting, the fantastic and artful imaginings of Rob Reger, Buzz Parker, and a large number of collaborators.
Since 2008 Emily the Strange is published in France by Soleil Productions.
In October 2007, it was first announced that four young adult novels based on the Emily the Strange character will be published by HarperCollins. They will be co-written by Rob Reger and Jessica Gruner.
Emily The Strange: The Lost Days
The first HarperCollins novel, Emily the Strange: The Lost Days, was released in June 2009. Written in a diary format, it opens with Emily attempting to recover her memory and regain her sense of style. Co-Author, Rob Reger says the book maps new territory inside the mind of his popular character. “In the past, it’s been us describing her,” he says. “This is the first time anybody gets to hear how she talks to herself and her cats.”.
The next book in HarperCollins' four book series, Emily the Strange: Stranger and Stranger, was released in March 2010. In this book Emily is back in Blandindulle and preparing to move to a new town. While experimenting with her supply of Black rock and duplicating device she accidentally clones herself. Enjoying the benefit of a second Emily at first, the real Emily comes across problems such as identity crisis and loss of some of her unique talents. Not to mention the fact that her clone thinks she's the real Emily and evidently plans to end Emily Strange for good.
The third HarperCollins book, Emily the Strange: Dark Times was released on December 28, 2010. Emily is in Duntztown when she needs a student ID to obtain a discount at the local hardware store. After going to school and borrowing an ID, she decides to homeschool herself literally, as opposed to lying about it in the past two books. During a seminar "History of the Strange Family 101", Emily finds out that Great-Aunt Lily died by white fever at age 13, though she had healing powers and could probably heal herself. A rumor that a Dark Aunt caused her death is spreading too. Emily goes to Blackrock to find black rock for her Time Out Machine, only to find that Blackrock's not there and that the caravan is with her. She learns about Boris, Attikol's ancestor, and decides to time travel into 1790 to save Lily and take Boris off her tail using a moving, severed cat's tail.
The fourth and final HarperCollins book, Emily the Strange: Piece of Mind was released December 27, 2011.
Clothing
Emily the Strange has been a popular apparel and accessories label for nearly 15 years, with sales in Department Stores, Specialty Boutiques and other trendy retailers throughout the world. Products are also sold on the brand's official website.
Some of Emily The Strange branded clothing.
In July/August 2003 V magazine ran a double page spread of clothing inspired by the character, created by Chanel, Gautier, Helmut Lang, Marc Jacobs, and others. Emily has been shown in Vanilla Sky and on MADtv. Celebrities including Julia Roberts, Britney Spears, and Björk have all worn the brand. Epiphone has created an Emily the Strange-themed SG guitar, based on an Epiphone G-310, with a bolt-on neck, customized Emily the Strange graphics, and a special strap.
Since 2010 Emily the Strange apparel is manufactured and distributed by Italian company Pier Spa.
Entertainment and Film Adaption
Rob Reger designed and included the Emily the Strange cartoon in a 12-page foldout booklet for the album BatBox by Miss Kittin in 2008.
Chloë Grace Moretz as Emily Strange
Since 2000, Rob Reger has been trying to make a feature film adaptation of Emily. In 2005, it was reported that Fox Animation would make a live action/animated feature film, with Chris Meledandri and John Cohen producing it. In 2008, it was reported that Mike Richardson, of Dark Horse Entertainment, had come on board as a producer. The same year it was unofficially reported that the film has moved to Universal Studios' owned Illumination Entertainment, along with the studio's founders, Meledandri and Cohen. In September 2010, it was reported that Universal Studios has acquired the rights to the comic, and that the actress Chloë Grace Moretz has been cast in the role of Emily. In August 2011, it was announced that Melisa Wallack, who wrote the script for Mirror Mirror, had been hired to write the adaptation. Two months later it was confirmed that the film is indeed in the works at Illumination Entertainment.
Character Origin Controvesy
The very first Emily the Strange illustration dates from 1991, but the 1978 children's book Nate the Great and the Lost List features a very similar illustration of a young girl named Rosamond. She also has long black hair and is frequently accompanied by her black cats. When Rosamond is introduced she wears a short dress and white Mary Jane shoes, similar to Emily, and in a similar pose.
Rosamond compared to Emily Strange
This illustration is accompanied by the text, "Rosamond did not look hungry or sleepy. She looked like she always looks. Strange." The first Emily the Strange design by Cosmic Debris says: "Emily did not look tired or happy. She looked like she always looks. Strange."
When Rosamond's creators, Marjorie Sharmat and Marc Simont, allegedly began contacting companies who had contracts related to Emily the Strange and urged them to drop their relationships with Cosmic Debris, Cosmic Debris sued Sharmat and Simont. Sharmat and Simont counter-sued. "Emily the Strange, like Rosamond, is a young girl in a short dress, black tights, and Mary Jane shoes. Emily, like Rosamond, has long dark hair with square-cut bangs. Emily, like Rosamond, is typically attended by four black cats. Emily, like Rosamond, is described as being strange and has a fascination with dark themes," alleged the complaint.
Cosmic Debris contended that Emily and Rosamond both drew from a tradition of similar characters including Vampira and Wednesday Addams, and argued that while the text of the initial Emily illustration was nearly identical with Sharmat's text, that illustration had been withdrawn in 1998 and the statute of limitations had therefore run out.
On August 12, 2009, creator of Emily the Strange and the creators of Nate the Great jointly announced an agreement resolving all disputes between them. Each side agreed to give up all claims against the other as part of their settlement. "We recognize that Emily and Rosamond are both unique and original characters, and we are pleased that we were able to resolve this dispute," said Marjorie Sharmat and Marc Simont. "We wish Rob, Cosmic Debris, Emily and her fans all the very best."
Games
Emily the Strange: Strangerous
The Official Emily the Strange video game "Strangerous" has been developed by exozet games and was released by UK publisher PQube on June 10, 2011.
“Strangerous” for Nintendo DS and Nintendo DSi is a puzzle and adventure story based around Emily the Strange and her missing kittens spanning 6 chapters and over 60 puzzles.
The official website for the game is emily-game.co.uk
exozet games has also developed the game "Emily the Strange - Skate Strange" for iPhone (published by dtp young) and Android smartphones